Menu icon
Close icon

The Secret Italian Coast

Play icon

There’s so much more to Italy than the classics. Sure, we know and love the Riviera, the Amalfi Coast, the universal icons like Venice, Florence and Rome; but for a truly authentic Italy, for an unfiltered glimpse at its enviable coastline, to see it anew through the eyes of the people that make it so special, it’s time to peel back the layers…

Discover the spirit of the Italian coast with the new BIRRA MORETTI Sale Di Mare and Secret Escapes. We’ve delved deep into the unmissable locations, foodie gems, and locals’ knowledge to bring you the ultimate guide to an unfiltered escape to the Italian coast. Join Anglo-Italian singer-songwriter Jack Savoretti as he takes us on a journey from the vibrant Tropea in Calabria, across to the gorgeous island of Sicily.

Discover it for yourself with travel guides packed with in-the-know recommendations, handpicked hotels, and all the inspiration you need to make the most of your very own adventures. Whether it’s the best places to eat, the hidden gems that only locals know about, or the unique experiences recommended by BIRRA MORETTI, discover your next Italian escape today.

Explore Italy

Discover the best of Italy’s coastline here, with an aerial view over the finest escapes you can experience. Alternatively, head straight into your favourite guide for all our top recommendations.

Open the map

Travel Guides

Whether you’re dreaming of Sicily, or inspired by Puglia, get to know the secrets of the Italian coast in these expert travel guides. There’s a whole host of in-the-know recommendations, so you can have the most authentic experience for your next escape.

New travel guide

Liguria

Along Italy’s northwestern coast is Liguria, famed for its Riviera. This is the glitzy starlet of the country’s coastline, where dramatic cliffs and irresistible fishing villages have long been a draw for stylish travellers. Though the likes of Cinque Terre are well-travelled, there are still hidden gems to uncover, to beat the tourist trappings. Similarly, there’s a clutch of small towns and villages along the coastline that boast similar beauty, oft overlooked for the more famous five villages. Discover these destinations here, for an authentic experience of Liguria.

Read guide

From Calabria to Sicily

Discover the road from Calabria to Sicily. This itinerary follows the route of our film with singer-songwriter Jack Savoretti. We’ve added a few extra locations so you can see the best of this corner of Italy, with restaurant recommendations and hidden gems, plus in-the-know tips so you can indulge in an authentic side of this country…

Read guide

Bay of Naples & the Amalfi Coast

From bonafide classics like the Amalfi Coast and Naples, to lesser-known gems that should not be missed, discover your guide to the Bay of Naples and the Amalfi Coast. Even in the more popular destinations there’s myriad places you need to explore, the kind of places where locals go, where real Italian experiences await.

Read guide

Puglia

At the heel of Italy is this gorgeous coastal region, famed for sandy beaches, remarkable sea grottoes, and beautiful historic towns. Sink into Puglian charms, with the best places to eat, lesser-known coastal picks, and all the insights you need to have the most authentic getaway in this southern corner of Italy.

Read guide

New BIRRA MORETTI

SALE DI MARE

Discover the new BIRRA MORETTI Sale Di Mare, an unfiltered premium lager with a hint of Italian sea salt. Perfectly paired to the flavour and style of the Italian coast, this is full-flavoured refreshment with every sip.

Find out more

Behind the scenes

Take a sneak peek at our behind-the-scenes shots from the "Secret Italian Coast" film shoot with Jack Savoretti. This is Italy at its most authentic - let Calabria & Sicily inspire your next adventure...

Win a luxe escape along Italy’s coastline

You could be in with a chance of winning a trip for two to the gorgeous coastline of Italy, with a stay in two luxury hotels. Following the same journey as our film with Jack Savoretti, you’ll spend three nights at Capovaticano Resort Thalasso Spa near Tropea, before heading to Cefalù on the island of Sicily to spend four nights at Emerald Hotel Residence Cefalù. With £2,500 to spend on travel and luxuries, indulge in the authentic culture of Italy’s coast with this incredible prize.

Enter now